Lux Pool Care is a Sydney-based pool maintenance and cleaning service catering to residents clients who expects an expert service at an affordable price. Engaged to elevate the brand from the ground up, I delivered a full brand identity redesign including a refined logo system, cohesive marketing collaterals, and a well-orchestrated website. The new visual direction balance a clean, aquatic with a sense of quite luxury, positioning Lux Pool Care as a trusted, quality provider in a competitive market.