Global Explorers Early Learning is an independent, educator-run childcare centre on Sydney's Northern Beaches with a big heart an even bigger vision. I partnered with the centre director to lead a multi-month brand and growth strategy, helping translate their vision into a brand presence that felt warm, distinctive, and reach the right families.
- Refreshed the centre's visual identity and designed collateral across print and digital, including enrolment flyers, referral cards, and social media assets
- Redesigned and migrated the website from WordPress to Framer, coordinating a centre photoshoot to bring the brand to life authentically
- Developed organic social content across Facebook and LinkedIn, including community outreach, thought-leadership posts, and carousel graphics
- Audited and restructured an underperforming Google Business Proflie with optimised Google Ads campaigns, targeting local families on the Northern Beaches
- Supported on-site activations including an Open Day and a staff referral campaign for the neighbouring Westfield shopping centre
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disciplinary
Visual Storytelling
Digital Experience
Industry
Education
timeline
5 Months
Credits
Paul Ruelland, Estelle Ruelland
ToolS
Figma, Photoshop, Illustrator, After Effects, Framer, Google Ads, Google Business Proflie
